My career has been shaped by a passion for innovation that drives meaningful change, and a focus on building ideas, ventures and ideas that create lasting impact.
I currently serve as Head of Growth and Marketing at DAS (Digital Agriculture Services), an agri-fintech where I am a founding team member, investor and member of the leadership team. I also serve as Chair of Fintech Australia, the national peak advocacy body for the fintech industry.
Beyond these roles, I am an experienced non-executive director, advisor and early-stage investor, particularly drawn to ventures operating across climate risk, creativity, global finance, education and trade.
My work is grounded in a long-standing fascination with influence, power, and the way ideas shape systems (and how those systems can be challenged and reshaped). I’m passionate about helping people think differently – from how startups scale and how fintech tackles growth challenges, to creating pathways for more women to participate in financial services, entrepreneurship and leadership. More broadly, I’m interested in challenging conventional thinking around attention, credibility, and how individuals and institutions use their voice, attention, energy and power to shape the future.
I don’t just advise startups or talk about entrepreneurship — I live it. I’ve spent years both building companies myself as well as working within teams. A lifelong writer, I’m currently also working on my first book alongside a number of creative projects.
Around eight years ago, I helped found DAS (Digital Agriculture Services), now one of Australia's leading agri-fintechs working to drive change in the $140B+ agricultural financial services sector. It's my third venture, and by far the most intense and rewarding journey to date.
As climate risk reshapes agriculture globally, DAS sits at the forefront of spatial finance – using data, technology and AI to help lenders, insurers and rural communities manage climate risk while ensuring agriculture remains bankable, resilient and investable.
But DAS wasn't my first time building a company.
I founded my first venture at 25: a family-office backed agency with a global remit from Adelaide at a time when it was still uncommon for women to do so. My second venture followed in my early 30s in Singapore, where I spent more than a decade helping scale businesses and ventures across Asia and introducing a disruptive 'influence' methodology developed in the United States.
That love of disruption, complexity and creativity has been a constant thread throughout my career.
Across Asia and globally, I've worked with New York Stock Exchange-listed companies, founders, senior leadership teams and public institutions, helping leaders sharpen their narrative, expand their influence and cut through the noise in the current attention economy.
Alongside building companies, I began angel investing during COVID while studying venture capital through the University of Melbourne's Entrepreneurship Institute. Today, I've made 30+ early-stage (largely micro-) investments. Some have succeeded, others haven't – but the return has gone well beyond capital. For me, investing, like founding a startup, is about curiosity, learning and challenging entrenched ideas about who participates in building and funding the future.
I live in Melbourne with my husband and our two girls, a much-loved vizsla dog, and a passion for nature, creativity and the arts. I hold a BA (Honours) from the University of Adelaide, where my thesis was on Rhetoric – the Art of Persuasion – a topic that still fascinates me today.
